★★★

“an extraordinary piece that gets under our skin”

There is a brutal honesty that runs through Will Lord’s debut play, “The Billionaire Inside Your Head”. A truth that is recognisable and unsettling. Lord cuts straight to the chase with an opening monologue delivered with panache, and a touch of menace, by Allison McKenzie. We are asked questions we would never admit to asking ourselves. But on reflection we all do. More often than we’d care to divulge. Nobody offers up an answer (McKenzie provides it anyway). We squirm a bit in our seats, and realise that the traverse seating plan is probably deliberate. We are looking straight at the audience opposite. We are looking at ourselves.

It comes as a relief when the fourth wall is rebuilt and we are drawn into the main narrative of the play (the comfort is short-lived, however). We are in the basement office of a debt collecting firm, bookended by ramshackle filing cabinets. Richie (Nathan Clarke) and Darwin (Ashley Margolis) are old school mates starting out on the lowest rung of the cooperate ladder. They still carry their childhood dreams of becoming billionaires. Hence the title of the play, although “The Voice Inside Your Head” would provide a more accurate description. Richie has Obsessive Compulsive Disorder (OCD), and it is this subtext that quickly comes to the surface and dominates the story.

Clarke and Margolis have a natural onstage chemistry. Friendship, affection and rivalry co-exist as if they were close siblings. Cracks appear, however, when they find they are competing for the same promotion, and the quirkiness of their dialogue – often extremely funny – takes on darker shades. It so happens that their boss is Darwin’s mother, Nicole, (Allison McKenzie), so nepotism versus merit is another spanner that Lord throws into the works. It is possibly all a bit too much and this overcrowding of ideas can lead to confusion. McKenzie plays the mother, and also ‘The Voice’ inside Richie’s head, but with little distinction. Dressed in her crisp white trouser suit for both roles, the accent and vocal inflections never change. We rely on James Whiteside’s lighting; bare lightbulbs hanging from the ceiling light up and flicker as a cartoon-like – but not inappropriate – metaphor whenever McKenzie becomes ‘The Voice’.

Eventually ‘The Voice’ overshadows the action, which is a shame. And we feel we are in two separate dramas. Clarke and Margolis are an engaging couple, verging on bromance. They make fun of each other. Margolis’ Darwin is a bit of a dope-smoking slob, self-assured and secure while Clarke’s Richie is on always edge. The manifestations of his OCD, initially comical, swiftly turn quite sinister and surreal. Lord, himself diagnosed with OCD, tackles the subject with integrity and honesty, but injects extravagant melodrama – which is distracting. Anna Ledwich directs with respect for the writing, yet it appears that she is struggling to decide in what genre she is working.

There are serious issues at stake here, but it is difficult to take them seriously. Richie’s condition is demonised somewhat – the voice in his head grows sadistic, psychotic, angry. Lord’s intentions are applauded and the gripping performances from the cast are applauded even more. It is an extraordinary piece that gets under our skin, but it is administered too indelicately. A little less force would drive the point home more. Nevertheless, it is a compelling watch, and one that certainly makes us question our own voice. We all have one. Maybe we don’t always admit it. The truth is often unsettling and, at least, Lord doesn’t shy away from it.

COWBOIS at the Royal Court

★★★★★

“The trans and queer characters are self assured heroes who inspire awe and universal swoons from cast and audience alike”

The transfer of Charlie Josephine’s Cowbois from the RSC’s base in Stratford-Upon-Avon to London has been hotly anticipated and much trailed and it’s easy to see why.

In a town 100 miles from anywhere, ostensibly on the American frontier, a group of women, children, and a perpetually drunk sheriff, have been left behind by their male townsfolk who have gone off to join the gold rush. A wood panelled bar and four leather bar stools, backed with a sign of ‘no guns, no politics’ is all that’s needed to take the audience to this familiar setting. We’re introduced to each of the women through a prolonged discussion about how the ladies take their grits, with sugar or salt, the cheeky subtext of which sets up for a fantastical journey of gender discovery ignited by the arrival of the outlaw, Jack Cannon.

Playing with the image of the American cowboy, an icon of masculinity, is nothing new. The popularity of films like Brokeback Mountain and The Power of the Dog show how exploring gender and sexuality in this repressively conservative setting works. But where Cowbois differs is in centring the voices of women and trans people in a way that’s uplifting, rather than tragic. The trans and queer characters are self assured heroes who inspire awe and universal swoons from cast and audience alike.

The infamous Jack Cannon, played with swagger and style by Vinnie Heaven, acts as a catalyst for change for all the townspeople in sometimes magical and mysterious ways. De facto leader of the group Miss Lillian, Sophie Melville, is enthralled by Cannon’s charm. Their intense sex scene is deliciously wet and wild, staged under blue light (Simeon Miller) punctuated with moans and splashes from a substage pool. Later events are unexplained and unexplainable, but that’s no bother – this is a fantasy after all.

“There’s plenty of high camp music, movement and costumes that keeps the silliness coming”

Lillian and Jack’s moments of tenderness are sweet but surpassed by those between Jack, Kid, wonderfully played by Lemuel Ariel Adou on press night, and Lucy/Lou, Lee Braithwaite, where the bandit’s arrival inspires a recognition of something in Lucy/Lou that had not before been named. A small but perfectly formed moment.

There’s plenty of high camp music (Jim Fortune), movement (Jennifer Jackson) and costumes (Grace Smart) that keeps the silliness coming. A four-piece band (musical director Gemma Storr) plays on stage throughout that could only have been improved through being more visible, rather than tucked off to the side.

The action of Act I proceeds seamlessly (co-direction Charlie Josephine and Sean Holmes). There’s broad coverage of themes from racial injustice to homophobia to trans bodies but these are all briefly danced over, with characters ready to absorb whatever is presented in front of them with childlike acceptance. This is no criticism – it’s cheering to just be absorbed in the charm and fantasy of the piece rather than having to think too deeply about injustice and inequality. But as the act comes to a close, things do feel like they are going all too well, and as the dancing spirals to a climax, low and behold the smoke clears and the long-forgotten men of the town are there in silhouette having returned to the town.

Act II brings the conflict, along with a barnstorming performance from LJ Parkinson as one-eyed Charlie, but it’s swiftly resolved. Rather than deep and brooding intellectual discussions, mostly the men just seem bemused and ready to accept the collective awakening that’s happened in their absence, before joining in for the gun slinging finale.

Cowbois is a queer western fantasy celebrating individual expression and love in all its forms. Its feminist exploration of gender identity will leave you feeling lighter and more optimistic than when you went in.

Tag Archives: Bethan Clark

THE BILLIONAIRE INSIDE YOUR HEAD

★★★

Hampstead Theatre

THE BILLIONAIRE INSIDE YOUR HEAD

Hampstead Theatre

★★★

“an extraordinary piece that gets under our skin”

THE BILLIONAIRE INSIDE YOUR HEAD

Hampstead Theatre

Reviewed on 26th September 2025

by Jonathan Evans

Photography by Rich Lakos

Previously reviewed at this venue:

SHOWMANISM | ★★★★ | June 2025

LETTERS FROM MAX | ★★★★ | June 2025

HOUSE OF GAMES | ★★★ | May 2025

PERSONAL VALUES | ★★★ | April 2025

APEX PREDATOR | ★★ | March 2025

THE HABITS | ★★★★★ | March 2025

EAST IS SOUTH | ★★★ | February 2025

AN INTERROGATION | ★★★★ | January 2025

THE BILLIONAIRE

THE BILLIONAIRE

THE BILLIONAIRE

🎭 A TOP SHOW IN JANUARY 2024 🎭

COWBOIS

★★★★★

Royal Court

COWBOIS at the Royal Court

★★★★★

“The trans and queer characters are self assured heroes who inspire awe and universal swoons from cast and audience alike”

“There’s plenty of high camp music, movement and costumes that keeps the silliness coming”